The challenge
Expedia wanted to elevate its YouTube presence and offer travellers something more than surface-level destination snapshots. The goal was ambitious: produce a global library of cinematic videos that inspired and informed.
This meant creating content that wasn’t just beautiful, but trustworthy, evergreen and scalable across hundreds of destinations.
Our approach
TM partnered with Expedia to produce a long-running series of destination travel guides shaped around narrative, local character and world-class production. Each guide was carefully designed to engage viewers in the dreaming and planning stages, boost search visibility and reinforce Expedia’s authority as a global travel brand.
Between 2013 and 2020, our teams travelled the world capturing iconic locations, building consistent storytelling formats and delivering a premium content pipeline large enough to transform Expedia’s YouTube strategy.
Our approach
TM partnered with Expedia to produce a long-running series of destination travel guides shaped around narrative, local character and world-class production. Each guide was carefully designed to engage viewers in the dreaming and planning stages, boost search visibility and reinforce Expedia’s authority as a global travel brand.
Between 2013 and 2020, our teams travelled the world capturing iconic locations, building consistent storytelling formats and delivering a premium content pipeline large enough to transform Expedia’s YouTube strategy.
The work
Legacy destination travel guides (2013–2020)
Our destination video guides were built to inspire and inform, blending cinematic visuals with meaningful editorial insight. Across this period, we produced roughly 200 long-form guides for Expedia, including high-performing hits such as:
- Iceland — 7.6M views
- Cape Town — 2.69 views
- Oregon Coast — 1.5M views
- Osaka — 624K views
Scale & impact of the library
The full body of work became one of Expedia’s most valuable content assets, powering extraordinary long-term performance.
The results
Channel Growth
The subscriber count grew from several thousand to over one million during the production period.
Content performance
- 249,039,064 total views
- 14,959,990 hours of watch time (that’s 1,706.5 years of continuous viewing)
- 1,559,767,012 impressions
- 5.21% average click-through rate
These results cemented Expedia’s YouTube presence as one of the strongest in the travel category, with videos continuing to acquire views and engagement years after release.
The takeaway
The video series was a foundation for Expedia’s global brand identity. The cinematic guides drove massive reach, built sustained audience trust and positioned Expedia as a leader in travel storytelling.
Following the global pause, the project relaunched with a fresh creative direction. The new series dives into the character of local neighbourhoods, helping travellers explore destinations in a more human and meaningful way.
Explore more case studies
Vanto Group has had the privilege of working with TM since 2023. From our very first meeting, we were clear that TM’s straightforward, honest and relationship-orientated approach would make for a valuable and enjoyable partnership. We have been inspired along the way by how much the team care deeply about each other, the work they do and the clients they serve. Their courage and relentless pursuit in looking for new and better ways to deliver their service are much appreciated.